Go Beyond Email Blasts

It Takes a Lot More to Build Business Using Email

If you can get the right customers to open your emails, read the content and take action, you will increase your business … but blasting your customers with sales messages won’t work. On average only a few customers will open your emails, and even fewer will convert. So what does it take to get great open and click-through rates?

 

1. A targeted email list

2. A solid campaign

3. A/B testing until perfection creates a potent email strategy

 

We’re ready to help you handle all of the above, from email list creation, to copywriting, to campaign building and landing page design. We’ll test, tweak, keep what’s working and trash what isn’t, until we engineer the maximum payoff for your investment.

 

List building, copywriting and design, campaign setup and campaign consultation all work together to do one thing for you: increase profits.

 

List Building

If you don’t properly build your email list out of verified addresses for people who really want to hear about your products, the best campaigns will get you nowhere. But you know who your ideal prospects are -- that’s the easy part. Finding their email address, however, can be trickier. That’s where we come in … we have a hundred different ways of teasing out email addresses, even from those who don’t want to be found.

 

Copywriting & Design

The subject line leads to an open, the open leads to a click through, and then the prospect reaches your landing page where they must be converted into an actual paying customer. This successful chain of events doesn’t happen randomly, it’s a process of pairing tested and proven copy and landing page design. Even something as simple as the color of a button can change your results. But for our skilled staff of writers and designers it’s just another puzzle to assemble.

 

Campaign Setup

You don’t have time to sift through open and click data, which is why we do it for you. Our team tackles every aspect of getting your email campaign off the ground -- and keeping it there. All you have to do is turn the hot leads we send you into paying customers. We also keep these leads coming by beating the challenges that prevent you from driving conversions and growing revenue.

 

Improve a Current Campaign

Did you launch a dud campaign and don’t know how to get it to rise from the dust? It happens to everyone because knowing your audience doesn’t guarantee success out of the gate. Problems can cause a hitch at any point along the sales funnel -- your open, your click through, your bounce once customers hit your landing page … Fortunately, we root out problems and turn up the performance of your existing campaigns.