An effective Email Marketing strategy is one of the most effective ways to increase the lifetime value of a website visitor or customer.

Like any profitable marketing campaign, it is imperative that business owners and website managers understand all the intricacies of planning a highly-responsive Email Marketing Campaign.

Selecting the Right Email Template

When sending out an Email marketing message to your list, the first thing you want to have right is the Template that you select. To format correctly on all screens, a Responsive Design is typically best. Once you have selected the perfect Email template for your campaign, it’s time to get started on your outreach campaign!

Perfecting Your Copy

Your Email marketing message should utilize the best copywriting practices to deliver information in the most impactful way. No matter whether you are running a seasonal sale or you just want to put your brand in front of your Email subscribers, every word matters!

Targeting

The more finely-tuned that your  Email message is, the more successful it will be. While it takes a little longer to do, tailoring your Email to specific recipients is worth doing. This is commonly referred to as “segmenting.” Recipients can be segmented based on your set parameters. While there are no absolute rules to segmenting, some suggestions for dividing your list include whether the recipient has bought from you before, their gender, their age or any number of other important factors as they relate to your campaign.

Choosing the Right Email Platform

Business owners and website managers can choose from a number of Whitelisted Email Marketing Services to use to manage their Email lists. Mailchimp, Outreach.io and Constant Contact are among the most widely used platforms currently in use today. All of these services give website managers the ability to offer Newsletter and Email Marketing Opt-in at their sites. Further, they can be used to send out periodic and regular follow-ups with subscribers whenever needed.

If you have questions about Email marketing or need help getting your Email campaign started, contact the professionals at CodeBru for a no-risk consultation today!